H&M just upped the game in gender equality with the announcement of Denim United, a unisex denim collection.
Drawing from the shapes of men and woman alike, the collection aims to blur the line between genders. The result is not only a sustainable collection that will provide clothing for everyone, but also shows an uplifting interpretation of life in a modern era.
In a press release Marybeth Schmitt, a spokesperson for H&M, stated “It is very natural for us to release a unisex collection as fashion is constantly evolving and intersecting,” she went on to say “Today we see there are no boundaries in democratic style. Fashion should always be inclusive.” I couldn’t agree more.
Made up of over sized cuts, and a range of casual/work pieces to mix and match, such as overalls and slouchy shorts, Denim United comprises of eco-friendly material including organic and recycled cotton, and will be available in a variety of washes to further enable expression while staying true to a unified and inclusive collection.
Launching on March 23 Denim United will be available exclusively at hm.com